Achter de Kit is a drumming studio based in Eindhoven, the Netherlands, which offers lessons for all levels. I was tasked to create a bold, retro inspired visual identity for the launch of the brand, where I was able to combine brand strategy with design. In the end, we landed on a hi hat as the logo, which is quite ironic considering we talked about "what if the logo was a UFO?" before even starting to sketch out ideas. I guess it kind of turned out to be one!

Since the launch of Achter de Kit at the beginning of 2026, I've been closely working together with the host to broaden the identity. Besides the basics like business cards and a website, we might also look into making merchandise designs which speak for itself.